Pricing
Flat, honest, and yours to leave.
Flat monthly pricing per location. Unlimited staff. 0% booking commission. Month-to-month — cancel anytime. Start with a 14-day free trial on any plan; prices are pre-tax (applicable tax added at billing).
Solo
Independent stylists and booth renters.
- Multi-provider appointment book
- Client profiles & formula history
- Online booking & staff-confirmed scheduling
- Daily stylist briefing
- In-app AI assistant
Salon
Most popularMulti-provider salons with a team. Unlimited staff.
- Everything in Solo, for unlimited staff
- Full Briefing Engine — stylist + owner briefings
- AI missed-call recovery & rebooking prompts
- AI marketing drafts
- Checkout / POS & reporting
- 0% booking commission
Custom
Multi-location groups and chains that need rollups and controls.
- Everything in Salon, across locations
- Cross-location reporting & roles
- Competitor-intel owner briefings
- Priority onboarding & support
- Volume pricing
Prices shown are per month, pre-tax — applicable tax (e.g. HST in Canada) is added at billing. Payment processing billed transparently at cost.
What “flat and honest” actually means.
The same comparison from the homepage, in full — so there are no surprises.
| DoWhat | Commission / freemium | Premium subscription | |
|---|---|---|---|
| Monthly cost | Flat, mid-market | $0 | $165–$375 |
| Booking commission | 0% | Up to ~20% | 0% |
| Contract | Month-to-month | None | Often 12 months |
| Multi-provider sequencing | Correct by design | Naive blocks | Varies / add-on |
| Daily briefings | Built in | No | No |
| AI included | Yes | Limited | Often a paid add-on |
Market positioning as of 2026. “Commission / freemium” reflects platforms like Fresha; “premium subscription” reflects Mangomint, Boulevard, and Zenoti.
FAQ
Questions, answered.
What makes the appointment book different?+
It models the real timeline of a multi-provider, multi-service appointment — processing time, hand-offs between providers, and shared resources — instead of stacking naive time blocks. That means fewer collisions, tighter days, and no stylist double-booked through a color process.
What is the Briefing Engine?+
A single pipeline that delivers a short, personalized briefing to each role every morning: stylists get their day with formula notes and client history; owners get revenue, staffing, and booking-rate shifts. It’s a core feature, delivered to email, in-app, or SMS — not a report you have to dig for.
Is the AI real, or a marketing checkbox?+
Real. DoWhat is built AI-first on Anthropic’s Claude — missed-call recovery, real-time gap filling, predictive rebooking, and marketing drafts. The intelligence is included in your plan, not sold back to you as an add-on.
How does pricing work?+
A flat monthly price per location with unlimited staff, 0% booking commission, and no annual contract: Solo at $39/mo, Salon at $150/mo, and Custom for multi-location groups. Every plan starts with a 14-day free trial, prices are pre-tax (applicable tax added at billing), and you keep your revenue and can leave anytime.
When can I use it?+
DoWhat runs Salon Lyol today and is rolling out to more salons as the multi-tenant platform lands. Request a demo and we’ll keep you posted on availability.